Alicia Silverstone is Cher Horowitz again. The actress reprized her iconic role in a “Clueless” ad for Rakuten that ran during the Super Bowl.
The commercial opens with Silverstone walking to the front of a crowded high school classroom. As the period-appropriate Supergrass alt-rock song “Alright” plays in the background, she then turns to the students and addresses them, talking about the benefits of the Rakuten shopping app. It’s a scene reminiscent of the debate in class from the 1995 Amy Heckerling comedy — and this is just one of the many callbacks featured in the ad.
Cher’s rotating wardrobe also makes a cameo, as does Rodeo Drive. Another shot, where Silverstone sits in the driver’s seat of a white Jeep that has just crashed into a delivery truck, shows that – even after 28 years – Cher’s driving skills haven’t improved much.
The 30-second segment was filmed in Los Angeles in early December; The high school scenes were filmed at University High School. Rakuten also released “Extended Cher Cut” on their YouTube channel on February 6. The Extended Cher Cut includes Elisa Donovan, who plays Amber in the original film, and costume designer Christian Siriano, who designed the yellow plaid look featured in the commercial.
After it was first developed as a TV series and then a movie in the ’90s, “Clueless” was dropped by Fox before it was picked up by Paramount. The film was a box office success, opening to $10 million and grossing $56 million domestically, before eventually achieving cult classic status in subsequent decades.
diverse I previously reported that Silverstone was set to play Cher again on February 1, when the first teaser of the announcement was released.
“When I think of Cher and how historically she is the most shopaholic of a movie, the idea that she would be able to use this app is the greatest hack of all, getting cash back on everything she shops,” Silverstone said. diverse. “I feel like she wants everyone to know that.”
Watch the ad below:
