Now you know what to do with those pesky clogged pipes.
Help has arrived in the form of Mario and Luigi, with plungers and snakes serving as their weapons of choice when combating backup showers and sinkers. An innovative new venue, linked to the April 7th release of the “Super Mario Bros. Movie” that doubles as an advertisement for the Super Mario Bros. Ultimate. Plumbing, which serves Brooklyn and Queens (Manhattanites on their own).
“Thank you Super Mario Bros., it looks like the only thing you haven’t drained is my bank account,” said one satisfied customer in the ad.
There is also a dummy website that assures customers that the business is “family owned and operated” and “pipe repair is our game!” No mention is made of saving the princesses or fighting the chariot.
“My little (but taller) brother, Luigi, and I were tired of dealing with gritty bosses, so we took the opportunity to take on Brooklyn’s plumbing problems ourselves,” the site reads. There is also a number listed (929-55-MARIO), which, when called, delivers a voicemail message containing Mario’s lively, Italian accent.
“The Super Mario Bros. Movie” is co-produced by game maker Nintendo, as well as Universal Pictures and Illumination, the makers of “Despicable Me” and “Sing.” Chris Pratt voices Mario, Charlie Day is Luigi, Seth Rogen is Donkey Kong, and Anya Taylor Joy is Princess Peach. The movie is still under wraps, but the early promotional materials have been embraced by fans as being more faithful to the video game look and feel. The 1993 film adaptation of “Super Mario Bros.” It was widely derided as unwatchable.
Here is the commercial:
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