There are already a handful of ways creators can make money with TikTok, but the app is now adding a whole new way for creators to monetize their content with its newly introduced TikTok Series.
The series was announced today in a TikTok blog post, and they’re the same types of videos you’d usually find on the app, but they’re hidden behind a paywall that individual creators can set. This means that it’s easier than ever to deliver premium content on TikTok for both creators and their audiences.
Creators can create individual videos in a series or bundle up to 80 videos together into a playlist that can be purchased in a single transaction. As TikTok quickly points out, series content is generally the same as what’s freely available, which means it should follow the app’s community guidelines. The only difference is that series content can be up to 20 minutes long, which is the first long content on the app.
In practice, the content of the series can be purchased directly through exclusive video content that appears in the user’s feed or through the profile of the creator of the series. Content creators will set their own prices for their exclusive series content so that they can “best reflect the value of their exclusive content”.
With the series, TikTok aims to give its creators new ways to tell their stories and connect with their audience, all while getting direct support from them. Currently, the series is only available to a select few creators. However, applications to join the program will be available for those looking for more monetization options in the coming months. According to TikTok, it will use the early stages of launching the series “to listen closely to it [its] community for feedback” and possibly alter the experience to best fit the platform and its creators.
Since it will be some time before series content is available to all TikTok creators, there won’t be a huge shift in the way creators monetize their businesses. However, depending on how long it takes for the chain to get properly established within the community, that could all change soon.
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